Marketing
Brand Audit
Click on the image to the right to view a brand audit for Tiffany & Co and Pandora. The following presentation was presented for a brand management course during my senior year at FIT. I focused on analyzing the qualitative research that was gathered via survey responses.
DISCLAIMER: Following work presented is coursework only.
Brand Strategy
Click on the image to the right to view a new brand concept for a jewelry brand. After analyzing two specific fine jewelry brands, my team was asked to create a new brand/product. The presentation includes brand elements, target market personas, an IMC campaign, and product/packaging designs.
DISCLAIMER: Following work presented is coursework only.
Market Research
Click on the images to the right to view market research presentations for both Anastasia Beverly Hills and Doordash. ABH Phase One Report includes the beginning stages of market research for a new product launch. The Doordash Conversational Marketing presentation includes a new concept for conversational marketing for Doordash backed up by research via Mintel Reports.
DISCLAIMER: Following work presented is coursework only.
Public Relations
Event Planning
Click on the image to the right to view Barbie's After-Party Event Planning Concept. My team was asked to put together a major event from start to finish. The presentation includes the event objective, interior decor, mood boards, a budget sheet, a critical path timeline, and more.
DISCLAIMER: Following work presented is coursework only.
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Press Pitches
The following are creative briefs from
DISCLAIMER: All pitches were written for THG and Modeworld during my internship at both companies.
Advertising
Copywriting
Click on the image to the right to view a creative copywriting campaign for She'sBirdie. The presentation includes a youtube storyboard, TV commercial storyboard, radio story script, and podcast treatment.
DISCLAIMER: Following work presented is coursework only.
Creative Campaign
Click on the image to the right to view a creative campaign for UTZ. The presentation includes a storyboard, digital banners, social media posts, and more.
DISCLAIMER: Following work presented is coursework only.
Commercial
Click on the image to the right to view a creative campaign commercial for the Spicy Sweet Chilli Doritos. Research found that people often refer to Spicy Sweet Chilli Doritos as the "purple bag" and not as its product name. Therefore, this inspired my team and me to come up with a commercial with the objective of bringing product awareness to the name of the chips.
DISCLAIMER: The following work presented is coursework only.